Hashtags are essential for any social media (Twitter & Instagram) platform, and TikTok is no exception.
Hashtags are a way for these social media platforms to get your post related to a specific niche.
If you are wondering how many hashtags you should use on TikTok, then you must know it depends.
When it comes to social media, whether it’s Twitter, Facebook or Tiktok, a hashtag is used to draw attention, organize, promote, and connect.
This guide will help you see the essence of hashtags, and how many are appropriate on TikTok and to use them well.
Before we dive deep into today’s titbit let us briefly talk about the need for hashtags on your Videos.
As you know, hashtags have proven to be very useful on these social media platforms performing different functions based on the platform.
On TikTok, it helps your content get more visibility and also allows users to find the content they’re looking for.
Usefulness of Hashtags
You’re missing a lot if you decide not to use hashtags on your TikTok video.
Using hashtags correctly can put your content at the top of your niche.
What’s unique about hashtags and Why should you use it?
Here is why
1. It increases your visibility on the platform.
Adding a sure hashtag to a video will make the content discoverable when anybody searches for the hashtag.
Unlike the absence of hashtags, people will find it challenging to locate your content.
2. Helps users find what they are looking for fast.
Without hashtags, content will be littered on the TikTok platform with no specific category identification and in this case, users will take hours to get what they are searching for.
Once a user type a keyword related to your used hashtags in the search bar, it makes it easy for them to locate your content.
The content related to the hashtag appears immediately.
3. It helps the algorithm know what niche your video is related to.
You may be lacking views on TikTok because the algorithm doesn’t know what your video is about, and if this happens, your video will not be recommended to other TikTok users on the “For You Page.”
So, using hashtags will prevent this and make your video available to more users.
4. Helps promote your business.
We accepted the fact that hashtags increase visibility, and most time, visibility is what your business needs.
You can create a unique hashtag for your business so that when others share about your company, they can also use it.
First, you should do some hashtag research. Make a listing of all relevant tags for your business.
Perform a search on Instagram for these tags, and you will get variants to choose from.
Also, Look at what other top posts are using.
I advise using hashtags that your audience would search for, not generic terms that will attract the wrong crowd and bots.
Numbers of Hashtags to use on TikTok
There is currently no numbers of Hashtags to use, you can shuffle things out but don’t use too many of them.
Ideally, it’s advisable to use 3 to 4 hashtags.
where two is specific towards your niche and the remaining can just be a broader hashtags.
An example can be something like, (#catlovers, #cataspet, #pets, #petlovers).
You can see that here, we are creating content on cats but we also want to reach pet lovers worldwide.
Instead of you just using hashtags that are not related to your content and stuffing hashtags.
Just a couple of a few hashtags are enough for you to reach your desired audience.
Also, you must know that the maximum amount of characters you can use for your video caption is 150.
So that is what will limit the number of hashtags you can use.
Now you know that hashtags is essential on your TikTok videos.
Going through the guide above, you already know its significance and how to use them appropriately to achieve your aims.
If this guide has helped you a lot, I will suggest that you read this guide on Two methods to mix audio for tiktok.
Most Instagram users have been demanding part 2.
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